Marcus Fitzgerald has, since 2001, developed his career as a concert and festival promoter and a consultant and manager for musicians. He is connected with a wide range of bands and DJs and with international agencies and promoters. With that knowledge and his experience, he founded gigmit in 2012 and has since lead the company as CEO. His online music booking platform, gigmit, serves to connect promoters and musicians for an easier booking process.
In 2017 he founded the Innovation Network of European Showcases (INES) with 8 showcase festivals in Europe (now 22), in 2018 a new marketing initiative for digital concert marketing called Live Music Accelerator Berlin (LMAB) and in 2019 the project LASER – Live Artist Search Engine and Recommendations to use data analytics for booking.