Yannick started his career in the music industry in the year 2012 by doing an apprenticeship in the local Hamburg music club KNUST. After finishing in 2014 he continued to work in local music clubs as well as being a freelancer for German music festivals and corporate events. In 2015 he started studying at the University of Hamburg by a bachelor’s degree in social economics followed up by a master’s degree in International Business and Sustainability. After several editions of Reeperbahn Festival as freelancer he began working for the festival in 2019. At the moment he is a Senior Manager in the Sales & Partnerships department.