General Manager Baltic Region
Universal Music Group

Petri is responsible for UMG operations in the Baltic countries since 2016 and serves on the board of Estonian Association of Phonogram Producers EFÜ and Latvian Performers’ and Producers’ association Laipa. He joined UMG in 2010 as Commercial Director for Universal Music Finland. Before UMG he worked for the Swedish media and entertainment company Nordic Entertainment Group (formerly known as MTG) in different positions such as Country Manager for Viasat Finland.